You can hypothesize and guesstimate all you like, but Pantone’s annual Color of the Year pick is always an enthralling surprise—and that’s part of the fun! In case you missed it, the color giant has announced its Color of the Year for 2023 last week, and we’re already in love.
“Viva Magenta” is a vibrant, red-derived hue that sits at the crossroads of warm and cool. The color authority described Viva Magenta as “a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundary-less shade that is manifesting as a stand-out statement.”
Wow, quite a mouthful. I’ll just say that I really like that color!