Ahead of Super Bowl 56, which kicks off at 6:30 p.m. Sunday, advertisers have been releasing a steady torrent of 2022 Super Bowl commercials. While the tone of the ads varies widely, the prevailing trends so far include ’90s nostalgia, celebrity-heavy cameos, and an emphasis on humor over more serious fare.
“Marketers are recognizing Americans have had a very heavy, difficult two-year period and are responding by bringing some good old-fashioned entertainment for Super Bowl Sunday,” Kimberly Whitler, marketing professor at the University of Virginia, told the Associated Press.
NBC sold out of its ad space briskly and said an undisclosed number of 30-second spots went for $7 million, a jump from the $6.5 million that last year’s ads went for.
Another trend to keep an eye out for? Crypto ads.
Advocates of the blockchain-based digital currency — which has captured the interest of investors and financial service firms alike — want to lure regular Americans too. Exchanges Crypto.com, FTX, and eToro have all announced Super Bowl ad plans, and others have been rumored but not confirmed.
Here are some of the 2022 Super Bowl commercials and teasers released so far.
Amazon’s 2022 Super Bowl commercial shows real-life spouses Colin Jost and Scarlett Johansson living in a world where Amazon’s digital assistant Alexa can read your mind.
Conan O’Brien’s longtime sidekick Andy Richter embodies a tailgating Julius Caesar in this Super Bowl ad for Avocados from Mexico.
Weed innuendos abound as Snoop Dogg and Martha Stewart star in the 2022 Super Bowl commercial for BIC EZ Reach lighter.
Bud Light enlisted the mayor of Flavortown himself, Guy Fieri, to promote its new hard soda.
(There are more, many, many more to come during the game and into the night. Let’s hope the game is better than the ads. Nothing says super more than crypto, weed and Alexa! Oh fyi, it’s the Rams vs the Bengals. Don’t eat too much.)
Story By Kevin Slane.